Brac resort to renovate, rebrand


As published by the Cayman Compass

The Brac Beach Reef Resort is dropping the 'Reef' from its name. – PHOTO: STEPHEN CLARKE

The Brac Reef Beach Resort, a popular diving destination on the southwest end of Cayman Brac, has announced plans to upgrade and renovate its facilities this fall, including renaming its hotel the Cayman Brac Beach Resort.

Improvements will include a new multi-level bar, a free-form resort pool, room enhancements and resort-wide renovations.

In addition to the renovations, the resort will be rebranded with a new logo and its new name.

“We felt it was important to indicate that the island of Cayman Brac is part of our product,” said Jason Belport, general manager of JEM holdings which operates the resort.

Mr. Belport said the name change will help international travelers searching for their next destination to identify the location of the resort.

The resort, which provides a unique “valet service” for divers who can explore more than 100 different reef, wall and wreck dive sites, has regularly garnered rave reviews and received the 2015 TripAdvisor Certificate of Excellence award.

Extensive upgrades are slated to begin in August and finish in November. The resort will remain open during renovations.

“We’re extremely excited about the future of the resort and what the improvements will bring to the island and to the resort,” Mr. Belport said.